Bhubaneswar: Fashion designer Jyoshna Das and entrepreneur Ipshita Sahoo have brought an unique exhibition of food and fashion to the city named ‘JeeVika’.
The two-day exhibition kick-started on Saturday in Bhubaneswar Club. It is is showcasing both handloom products and handicraft items.
In the handloom section, one can explore a wide varieties of sarees, dress materials, readymade garments and many more. Pattachitra printed sarees and dresses, Sambalpuri and Kalamkari fabrics and hand embroidery woven materials are also on display in the exhibition.
“We have given a contemporary touch in both handloom and handicraft items,” said Jyoshna. She has designed the handloom items under her brand ‘Bivabari’.
Women have also opportunities to grab tribal jewelleries, hand bags and potli bags from the exhibition.
Besides, homemade food items like pickles, badi, Aarisha Pitha and cakes are also available in the exhibition. Organic agricultural products including different types of spices, pulses and pure honey are major attraction in the exhibition.
“We are giving employment to many people through the process of making both handloom and handicraft products. That is why we have given the name ‘JeeVika’, which mean the livelihood,” said Jyoshna.
“This is our first exhibition. The main purpose is to promote the products. We are observing the response of the people here. Later, we will exhibit these products outside the State,” she added.
People are appreciating all these products. The next exhibition will be organised in Bangalore soon, Jyoshna informed.
Jyoshna, who has been working as a fashion designer for last 18 years said “Now it is the time to promote rich culture of Odisha in national level”.